Engage or Die

16Jun07

From a great new magazine on social media. This new media marketing manifesto by author Brian Solis is sure to galvanize any fair weather web marketer

clipped from www.socialcomputingmagazine.com
Monologue has given way to dialog.
Social media has created a new layer of influencers. It is the understanding of the role people play in the process of not only reading and disseminating information, but also how they in turn, share and also create content for others to participate. This, and only this, allows us to truly grasp the future of communications.
The socialization of information and the tools that enable it are the undercurrent of social media and ultimately the social economy.
Content is the new democracy and we the people, are ensuring that our voices are heard.
This is where the future of communications takes shape.
It all starts with respect.
Listening is marketing.
Participation is marketing.
Media is marketing.
Conversations are marketing.
Comments are marketing.

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