When Companies Facebook: The Continuing Saga of Social Media Spam

06Jul07

Renee Rubottom

Networks:

None

Interested In:

Women
Men

Looking For:

Friendship
Dating
A Relationship
Random play
Whatever I can get

 

 

Information

 

Personal Info

Interests:

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IF SO – READ ON!!! TELL YOUR FRIENDS ABOUT IT

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IT CAN ALSO BE USED TO PAY OFF YOUR STUDENT LOANS.

HERE IS THE LINK – CLICK HERE
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Favorite Books:

Emma

 

 

I received another Facebook “friend” request that served as yet another example of poor social media marketing. This is like email spam copied and pasted into a profile page. If you want people to care and talk about your company, take the time to build a thoughtful profile; offer interesting content rather than simply asking me to act as a medium to promote your product(s) in my friend networks.

Facebook started as an exclusive college network. My friends and I used Facebook as a tool to stay in touch with our buddies; as our friends graduated or were spread out over the country (and world) for long summer breaks, the site acted as a take-anywhere extension of the best parts of our dorm life.

Companies really have to take care that “friend” requests feel sincere. Engage us, talk to us, give a human face to your company. Don’t use the site to spam: Use it to build relationships with us and stay in touch in a manner that honors the values that compelled us, four years ago as college freshman, to sign up and join the the Facebook.

**I did, however, find it amusing that after spam messaging in all caps “Renee” took the time to let us know that her favorite book is Emma.**

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2 Responses to “When Companies Facebook: The Continuing Saga of Social Media Spam”

  1. 1 dan

    Amanda,
    This is another great example. You pretty much handed companies a roadmap for succeeding in the social networks with this post.

    I’m sure most social network users would especially relate to this line:

    ..offer interesting content rather than simply asking me to act as a medium to promote your product(s) in my friend networks.

    As in… what do I get from this relationship??

    We’re all tired of marketers tricking us. But the truth is that most novice affiliate marketers (like this one who sent you the friend request) don’t have the creativity, vision, or marketing sense to create a profile that you would actually want to welcome into your network.

    …which makes it that much more rewarding for the few companies that will actually do it right.


  1. 1 Adam Crowe » Blog Archive » links for 2007-07-07

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