Must-Reads From the Shelf of Global Marketing Program Director Thomas Vogel


Thomas Vogel, program director for the Global Marketing Communication and Advertising program at Emerson College recently gave me a must-read list that he gives students every semester. Here is his list:

Positioning by Al Rise and Jack Trout

A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine

The Fall of Advertising and the Rise of PR by Al Rise and Laura Rise

Confessions of an Advertising Man by David Ogilvy

No Logo by Naomi Klein

The Lexus and the Olive Tree by Thomas L. Friedman

The World is Flat by Thomas L. Friedman

Trade Magazines: Ad Age, AdWeek, BrandWeek, PRWeek

About Thomas Vogel:

“Thomas Vogel is a specialist in strategic communication on the internet, online usability and branding on the internet. He has been a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany where he served as the Founding Dean from 1993 – 1999. He is an active public speaker, panelist, consultant, and is involved in special projects for internet, advertising and multi media. His current research focuses on the strategic design and usability aspects of interactive media, developing efficient experience design and online communication. He is also a founding partner of mediaman, a German based communications agency specializing in integrated communication and advertising with a special focus on interactive communication. Formerly he has worked as Art Director and Creative Director in New York City at Grey Advertising, Lois GGK, J. Walter Thompson and Communication House.” from Emerson College Dept. Site


2 Responses to “Must-Reads From the Shelf of Global Marketing Program Director Thomas Vogel”

  1. 1 j

    Nice list. thanks

  2. Nice post. I recently blogged about how you can extend the Open Source ethos to not only software but also politics and even food and drink! There,s a tenuous link between how do Naomi Kleins no-brand, no-logo cola, chicken curry, and beer affect globalisation:

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