Save Business 2.0 … On Facebook

25Jul07

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Time has threatened to stop publishing Business 2.0, one of the most timely magazines on newsstands, because of lagging ad sales. Editors and Business 2.0 enthusiasts have taken the fight to save the magazine to the Web and are showing their solidarity and support on social networking sites. I was pleased to see the activity that’s happening in the “I read Business 2.0- and I want to Keep Reading!” group on Facebook. I find it quite interesting (and sad) that a magazine leading the discussion on business in this new age of media is struggling to survive right now. I encourage you to check out the group and join the effort.

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Here are a few posts on the group wall:

“I’ve had a subscription for the past two years. Business 2.0 is a must read for anyone interested in a business reading that is actually readable! (But all of you already know this)

I can’t count the number of times I’ve read of upcoming trends and new ideas in the magazine then been happy when a month or two later I see commercials on tv about “groundbreaking” new products or services.” Ian G

“As a longtime contributing writer to Business 2.0, I was quite dismayed to hear the news. The magazine’s editors there have always understood that especially in the digital age, today more than ever, people still want a good read. What other business publication would let me write about geeks taking over the big-time poker world, the mainstreaming of porn, corruption of the yoga industry, and a performance-artist CEO who calls himself “Chief Underpants Officer” (Nicholas Graham of Joe Boxer)?

Most magazines still don’t get that business stories are not about numbers, but about people – and it only makes sense that subscribers who become engrossed in the narrative and fascinating characters of a Business 2.0 story will spend so much time between the covers they are far more likely to notice the ads. Once Time, Inc. fixes that inane re-shuffling of their ad-sales departments that caused the plunge in revenue at Business 2.0, advertisers would surely come back into the fold.” Paul Keegan

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