Will Work for Free : a Tip from Keith Ferrazzi

29Jul07

This year I had the pleasure of meeting with one of my favorite people in business, Keith Ferrazzi, author of Never Eat Alone.

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Ferrazzi has been instrumental in reintroducing relationships based in generosity and real, lasting connection to red ocean business environments. In Never Eat Alone, Ferrazzi shakes up the shark pond with a simple, human approach to achieving long term success in business. I have been reading, rereading and studying his work for a few years now and always appreciate receiving his weekly e-mail tips. This week Ferrazzi served up a tip that I particularly connected and agreed with. Here is his tip and a link to his blog where you can subscribe to his feed and weekly email.

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Tip 82 – Will Work For Free
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“When you are unproven and starting a business or changing careers, working for free is an effective way of breaking in. By being generous and offering your time and expertise gratis, you will gain experience and the connections you’re looking to create. A woman in Paris aspires to be a wedding coordinator so she just helped plan her friend’s big day at no charge. Boundless Yoga in Washington D.C. offers a free meditation and breath class which pulls in new potential clients while building loyalty and community. And you know how I feel about meditation.

When I was on my friend Karen Salmansohn’s Sirius radio show “Be Happy Dammit” a couple weeks ago, Josh from MindOverMatterNYC.com called in. He wanted to know how to get more clients for his fitness business, which sends personal trainers to people’s homes and offices. I advised him to offer his current clients one free training session to give to one of their friends. By doing so, he would allow his customers to give a gift. The 50% discount stuff, don’t go there. A free service, a true gift, is very powerful. Josh expects about 10% of his clients to use the gift he’s given them and said that if even one new person buys a 20-pack of sessions, the offer was worth it.”

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2 Responses to “Will Work for Free : a Tip from Keith Ferrazzi”

  1. Hello Amanda,

    I have also been reading & rereading Keith’s Never Eat Alone over the last few months… and enjoy his weekly emails and his blog. Keith’s work has been instrumental in shaping my philosophies and achievements.

    Anyway, I want to point out a few resources that you might find interesting:

    1) Last year, Keith presented at Microsoft’s Small Business Summit. They recorded him and have made it available online (about 45 mins long). You can get a link to it on my review of his book at: Never Eat Alone Book Review

    2) Just last week, I put together an article on 6 ways to ask people their birthdays. As you already know, remembering birthdays something Keith recommends and this article sums up how you can put it into action:
    6 Ways to Ask People Their Birthday

    3) HighRise is a contact manager that I have found instrumental in keeping notes & tasks for each person so I can have an amazing memory. They have a free version to try for up to 250 contacts. Check it out at: http://www.HighRiseHQ.com

    4) Plaxo is a tool that helps keep your address book up to date. Keith mentions it in his book and I highly recommend it. Check it out at: http://www.Plaxo.com

    Hope you will find these helpful. Take it easy.

    ~ mel

    Melvin Ram
    CEO, Volcanic Internet Marketing
    Direct: (916) 743 9369
    Email: melvin@volcanicmarketing.com

  2. Wonderful Evening, direct wrong, specially from the major news corperations with the big slants to the left or right. Did you see last nights O’Rielly factor? haha, that was rediculous! Sorry, I’m rambling on once more. Have a Good one!



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