Will Work for Free : a Tip from Keith Ferrazzi
This year I had the pleasure of meeting with one of my favorite people in business, Keith Ferrazzi, author of Never Eat Alone.
Ferrazzi has been instrumental in reintroducing relationships based in generosity and real, lasting connection to red ocean business environments. In Never Eat Alone, Ferrazzi shakes up the shark pond with a simple, human approach to achieving long term success in business. I have been reading, rereading and studying his work for a few years now and always appreciate receiving his weekly e-mail tips. This week Ferrazzi served up a tip that I particularly connected and agreed with. Here is his tip and a link to his blog where you can subscribe to his feed and weekly email.
Tip 82 – Will Work For Free
“When you are unproven and starting a business or changing careers, working for free is an effective way of breaking in. By being generous and offering your time and expertise gratis, you will gain experience and the connections you’re looking to create. A woman in Paris aspires to be a wedding coordinator so she just helped plan her friend’s big day at no charge. Boundless Yoga in Washington D.C. offers a free meditation and breath class which pulls in new potential clients while building loyalty and community. And you know how I feel about meditation.
When I was on my friend Karen Salmansohn’s Sirius radio show “Be Happy Dammit” a couple weeks ago, Josh from MindOverMatterNYC.com called in. He wanted to know how to get more clients for his fitness business, which sends personal trainers to people’s homes and offices. I advised him to offer his current clients one free training session to give to one of their friends. By doing so, he would allow his customers to give a gift. The 50% discount stuff, don’t go there. A free service, a true gift, is very powerful. Josh expects about 10% of his clients to use the gift he’s given them and said that if even one new person buys a 20-pack of sessions, the offer was worth it.”
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