“Mobile/Social Marketing” Clipped from one of my favorite bloggers and social media mavens, Adam Broitman

clipped from amediacirc.us
Production is the new consumption. As mobile consumers, most of what we do is produce. We produce conversation first and foremost, but more interestingly, we are starting to produce networks of knowledge and intelligent communities. There is little time for spectatorship in the mobile space as mobile is a medium for the “on the go” consumer. So why do so many focus on pushing longer form, or more traditional style content to a medium that leaves so little for consumption. Mobile is a bite sized, active medium. MARKETERS, BE BITE SIZED AND PACKAGED TO GO!!!

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Check out/ subscribe to Adam’s blog at www.amediacirc.us. He’s definitely leading some really cool work in communications on the Web.


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