We interrupt this skin to bring you… Heavy launches branded video skins

clipped from www.onlinevideowatch.com
Heavy.com, providers of such online video hit series as “Superficial Friends” and “Behind the Music that Sucks” has today announced the public beta of its own ad network, The Husky Network.According to the press release, Heavy will be wrapping video players, such as YouTube or Revver, with branded skins and selling them on a CPM basis. According to the screenshot below, Heavy will be dropping a big static pop up on your page with a hole in the middle for the video to play in.

Heavy's Husky Ad Format

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This is really out of the box advertising. Will be interesting to see if this takes off. Any thoughts? Would you use this new service?


One Response to “We interrupt this skin to bring you… Heavy launches branded video skins”

  1. Hi Amanda- Seems we have very similar backgrounds. I was a marcom major at BU, was president of PRSSA, interned at the Chamber of Commerce and worked for the Boston Music Awards. Please drop me a note when you get a chance. Would love to find out more about your work with Undercurrent.

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