Richard Edelman’s Presentation at the Forrester Consumer Forum


I really enjoyed reading Richard’s Be It, Don’t Buy It post today on 6 A.M.

Richard says, “In this changed environment, I believe that PR can adapt as well as, if not faster, than any other communications discipline. PR should stand for Public Relationships, a transparent effort to advocate our client’s position, supported by depth of content, while offering an open place for dialogue and comment. Our aim is to educate when possible, build bridges when necessary, and respect the new market-based conversations always. We should start at the end point–to dream about where we would like our client to be—and then create a dialogue-based communications program to get them there. ”

You can download Richard’s presentation here: forrester-presentation.ppt


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