Adam Broitman on “Facebook Gets Googley/ Google Starts to Feed”

22Oct07
Social Media maven, Adam Broitman serves up a great post on the developing relationship between Facebook and Google. Is there love in the air or are these two Internet darlings headed for bitter divorce? Broitman says, “My feeling is that we will begin to see a lot more rivalry between these two companies.”
clipped from amediacirc.us

I just heard about the release of the first wave of Facebook’s highly rumored next generation ad systems over at Valleywag, but how “next gen” is it really?

The conversation seems to be focused on whether or not the similarities in the Facebook ad engine rival those of Google’s Adwords. Of course they do not yet rival Adwords, but this system was just launched and I for one am very bullish about the prospects of it.

Another important element of the Facebook ad system is the ability to target demographic and geographic information (as well as a few other factors). While Google has been able to get to this point (to a certain degree) after many years, Facebook is starting out with all of this information. Sure, Facebook will need to refine their ability to target active intent, but I would say they have other abilities that Google still does not have.

Google Starts To Feed Facebook

Google has finally launched a Facebook application. The official statement reads,

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