A Vision of Students Today- Pulled from Mitch Joel’s Twist Image Blog

24Oct07
clipped from www.twistimage.com

In what is turning out to be a regular feature here, Professor Michael Wesch of Kansas State University, Digital Ethnography, and the guy behind the two amazing online videos, The Machine is Us/ing Us, and more recently Information R/evolution (of which both were featured here on the Six Pixels of Separation Blog), has done it again.

I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young people are learning about Marketing in the types of environments depicted in A Vision of Students Today.
They are mass collaborating, they are engaged in online social networks, they are spending more time with communications like email. Overall they are primed to be excellent professionals in the Digital Marketing space.

Once again, this video acts as a powerful reminder/warning of what’s to come.

  blog it
Many thanks to Mitch for posting this. I watched it and read his post with a colleague who is around my age (21).

We are growing up and learning to communicate in a connected, information-rich and highly collaborative world; and we’re in the middle of an education system in flux;

We’re multitaskers who walk to class listening to our iPods, checking our texts and email on our Sidekick, Blackberry or iPhone and talking with the friends we see along the way. Then we get to some classes and sit down for a two to four hour lecture with a professor who speaks to us rather than with us. No wonder so many students are surfing Facebook during class and finding it hard to focus on reading 200 pages of a text book for a class assignment.

Luckily I go to a school that’s working hard to evolve. My school (Emerson College) strongly encourages small class sizes and brings in enough professors who not only know my name but know my email address and something about my goals and interests. Class debate and discussion is a huge part of the curriculum and our lectures are integrated with work on the Web.

This kind of learning makes me feel like the investment of time and money I’ve made in my education is valuable. The blackboard, textbook, lecture rich model would make me question why I’m working so hard to keep up with the institution’s rising costs when it’s not working as hard to keep up with my rising need to learn in a collaborative, connected manner.

This is a conversation I’d love to continue with anyone interested. You can reach me on my here on American Shelf Life, on Twitter at Twitter.com/AmandaMooney or email me at mooney [dot] amanda [at] gmail [dot] com.



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