PR Newswire Integrates Helpful Technorati Tool…But There’s a Bug
Every morning I read through the releases that have hit PR Newire and Business Wire before I read through news sites and blogs. I like to get a sense of news at it hits the Web, what stories grab my attention and then track the conversation about the new product, service or company news to see how and where it’s picked up.
An easy and helpful tool I found this morning is the quick link PR Newswire provides at the end of every release that tracks back to Technorati and shows what blogs, news stories and other online content ping the release.
The only issue is that results will only appear on Technorati if a blogger writes about the story using the exact phrase in the title of the release.
Example: I came across a great release about CBS creating a huge, free Wifi hotzone in Midtown, NY. I was sure at least some bloggers would pick this up. However, here’s what results after clicking on the “blogs that discuss this news release” feature… “No results for ‘CBS Lights Up Midtown with Free Wireless Internet Access”
A blogger may be buzzing about this news but unless the blogger writes “CBS Lights Up Midtown Manhattan With Free Wireless Internet Access,” his or her post will not be picked up in this trackback of the discussion.
So, I changed my search terms and found that about 13 bloggers (one with an authority over 1,200) had already picked up and written about the news.
This is an awesome service that I will definitely use when the bug is resolved. For now, I’d suggest manually tracking discussion around your company or product’s news by entering relevant but inclusive search terms and phrases.
Filed under: amanda mooney, CBS Wifi, marketing, NY, pr, PR Newswire, public relations, technorati | 5 Comments
Tags: "CBS Lights Up Midtown Manhattan With Free Wireless Int, amanda mooney, CBS Wifi, Communications, marketing, pr, PR Newswire, public relations, technorati