This Could Be Next: New Product Development and Testing à la Digg


I would like to see more brands use Digg and similar platforms in the R+D process. Invite consumers to engage the brand and its developers to see what product attributes might or might not attract them and fill their needs and wants. Seesmic allows any user to submit a feature request and gives other Seesmic users the ability to state through a Digg-like model which new features they’d like to see developed and which features they have little to no interest in.

A company could create its own Digg development account and upload product development options like…



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