From Madison Avenue to Me and You: Media Buying Gets Personal

28Nov07

I have been seeing several bloggers purchase Facebook Flyer Ads in recent days and am intrigued to see this new group of media buyers purchasing affordable ad space to promote a personally-managed site. By breaking down broadcast media into cost-per-pageview and niche, a la carte community reach, publishers like Facebook and Google can charge incremental, affordable costs for the average citizen journalist or online networker looking to play in the ad game. I wonder, as more people actively engage with purchasing this kind of ad space to promote their products, will the average citizen warm up to an area of marketing that’s been met with such cold reception and even colder DVRs? We may still be finding our way in our “Life After the 30 Second Spot” but this trend could begin to encourage a renewed personal interest in and understanding of the ad industry.

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