Archive for January, 2008

Last week when I visited the Edelman Web site, I saw two exciting new developments. Edelman has just released the key findings from its 2008 Trust Barometer and has been honored in an Advertising age report of agency “A-Listers.” The Edelman Trust Barometer is an annual study conducted by StrategyOne that gauges global opinion leaders’ […]


Here’s another session at the World Economic Forum that I loved. Microsoft’s Bill Gates and Klaus Schwab lead a discussion about “a new kind of capitalism”. Gates says that companies, governments, NGOs and the media need to introduce new ways to use their “power and intelligence to serve a wider circle of people” in order […]


Monster is running some pretty interesting spots aimed at workers dissatisfied with their current jobs. What better and bigger group to target considering a startling statistic from Careerbuilder.com that…. What?! 84%! This should shock any manager AND marketer to think seriously about employee relations. As marketers, we spend so much time and money assessing and […]


These sessions are as fantastic as the WEF’s generosity in serving up video and audio to allow anyone like myself, who would have loved to see this in person, to go completely inside each session and benefit from experiencing its panelists’ dialog and ideas. Find more videos and reports from the 2008 WEF here.


As some of you may know, I recently joined the team at i5invest. i5invest is an Austrian-based IT and telecom incubator and angel investor. Our team is made up of passionate and seasoned entrepreneurs, developers and communications professionals with a network extending throughout Europe and the US. We develop and invest in primarily Web 2.0 […]


I’m excited to attend the BRITE conference at Columbia this February. Francois Gossieaux very kindly invited me to attend and blog the conference. If you’re interested in attending, Francois has offered American Shelf Life readers a discount on the registration fee. Drop a comment here and I’ll email you with the discount code. Here is […]


Whether you’re a Mac or PC person, you have to check out what Apple is serving up for advertising on the NY Times Web site today. Apple has essentially bought out two perpendicular banner ad spaces and used interactive video that shows its popular Mac vs. PC characters. They interact with each other in both […]


I very much enjoyed reading a new white paper from Edelman and Technobabble 2.0’s Jonny Bentwood. Jonny worked with an impressive group of industry analysts and leaders in business, media, interactive, measurement and academia to build a 360 degree approach to measuring influence on the Web. Jonny says, “The catalyst behind this document was the […]


I recently had the pleasure of speaking with BusinessWeek’s Michelle Conlin to share some of my thoughts on the election and the economic issues that create challenge and opportunity for myself and my Millennial peers. Michelle, along with contributors Jessica Silver-Greenberg, Paula Lehman, Eamon Javers and Lindsey Gerdes, profiles the outlook of our generation and […]


Sacred Hart University has released the findings of an interesting survey regarding consumers’ trust in the news media. Only 19% of survey participants say they believe all or most news media reporting. A larger majority, about 24%, said they believe little or no news media reporting. Dr. James Castonguay, associate professor and chair of SHU’s […]