Blogging the BRITE Conference



I’m excited to attend the BRITE conference at Columbia this February. Francois Gossieaux very kindly invited me to attend and blog the conference.

If you’re interested in attending, Francois has offered American Shelf Life readers a discount on the registration fee. Drop a comment here and I’ll email you with the discount code.

Here is more information on the conference:

“BRITE ’08 will bring together big thinkers from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

Topics include: social networks, user-generated content, viral campaigns, B2B branding, driving innovation inside and outside the organization, ROI for online marketing, TV 2.0, online content platforms, brands that thought big in 2007″

Speakers include:


2 Responses to “Blogging the BRITE Conference”

  1. Hi – I am a Marketing Manager with and my coworker (Sr. Online Editor) and I were thinking about attending the second day of the Brite conference. Have you heard anything about it; good stuff from past conferences? Let me know! Thanks for your help.

  1. 1 A BRITE Start to the Day « American Shelf Life

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