This Could Be Next: Google SocialSense
Recently, Facebook was slammed for its implementation of Beacon and Social Ads. Many found the practice of tracking Facebook friends’ interaction with commerical Facebook pages, apps or company Web and e-commerce sites invasive and creepy. Many wondered how the user benefited from a commerical entity using its image and social presence to push products.
I wonder what the reaction from users might be if publishers like Facebook and Google created a clear opt-in social advertising program that compensated the socially networked for acting as a virtual spokesperson for companys’ long tail peer-to-peer marketing.
What if there was an AdSense-like program in which I could align myself with brands I genuinely like and be compensated any time an ad touting my interaction with those brands was shown in the networks and social circles I’m actively engaged in or in sponsored search listings if someone Googled me?
With recent news that Google will launch a Social Search service, this could be really interesting and deliver a return on involvement for Web users.
Filed under: Uncategorized | 3 Comments