Please Help Me and My Mom in Supporting the Avon Walk for Breast Cancer




My mom is the most beautiful person I know; she is my best friend, biggest support and the center of my family. Two years ago this May, my mom told our family that she had been diagnosed with Breast Cancer. I spent that summer going to treatments and surgeries with her, helping her shave her head when her hair began falling out, finding foods that she could enjoy when her chemotherapy treatments completely changed her appetite, keeping our family and friends informed and planning fun girly nights where we could laugh, enjoy each other’s company and take our minds off the whole thing.

Thankfully, my mom has been in healthy remission since then. As an oncology nurse herself, however, my mom sees so many families like ours (too many) who are going through this.

As May approaches, I would love your support (in any amount) in raising funds for the Avon Walk for Breast Cancer that will take place in Boston May 17-18. My mom and I would love to walk in this two day event and would so appreciate any support you can offer. I have set up a ChipIn page and widgets for this. If anything, please help spread the word.

If you’re interested in raising money and walking yourself, this walk will take place in several cities in the US. Visit for a full list of locations.

Here is information from the Avon Foundation on how your donation will be spent:

Where the Money Goes

Funds raised through the Avon Walk for Breast Cancer event series are managed by the Avon Foundation, an accredited 501(c)(3) charity, to advance access to care and finding a cure for breast cancer. The Avon Foundation supports a virtual national network of research, medical, social service and community-based organizations, each of which is making a unique contribution to helping patients or advancing breast cancer research. The Avon Foundation awards funding in breast cancer education and awareness; screening and diagnosis; access to treatment; support services; and scientific research into the possible cause, prevention, treatment and cure.

Breast cancer beneficiaries range from leading cancer centers to community-based, non-profit breast health programs. Every program and institution is selected through a rigorous review process and must satisfy strict criteria that align with the Avon Foundation Breast Cancer Crusade’s mission. The Foundation makes grants only to organizations and institutions having tax-exempt status under Section 501(c)(3) of the Internal Revenue Code.

For beneficiaries in the areas of research and care, the selection is guided by the Avon Foundation’s Scientific Advisory Board (SAB), which includes experts in public health and biomedical research relevant to breast cancer and breast health, and breast cancer survivor-advocates, who serve two-year terms. Community-based organizations are identified and supported by the Avon Foundation Breast Care Fund, which issues Requests for Proposals, conducts peer review of all submitted applications, and provides ongoing technical assistance and program evaluation to grantees.

The Avon Foundation funds programs in all 50 states, but a majority of the net proceeds raised through the Avon Walk for Breast Cancer are granted to breast cancer programs in the geographic areas where the Walk events are held.

A listing of benefiting organizations, audited financial results and details on the Advisory Boards can be found at, and funding announcements issued at the close of each Avon Walk can be found in the Newsroom section of this website.

How much money actually goes to the cause?

Total Avon Foundation revenue in 2006 was $69.9 million. Expenditures, including grants for breast cancer, domestic violence and other programs, exceeded $73.7 million. Of total expenditures for the year:

  • 79.5% was directed to mission programs and services, including grants, gifts and awards to beneficiary organizations (this is what is commonly referred to as “net return” to the cause)
  • 3% covered management and general activities
  • 17.5% covered fundraising expenses

These results exceed philanthropic fundraising guidelines.

How much money have the Avon Walks already raised?

From 2003-2006, the Avon Walk for Breast Cancer event series coast-to-coast has raised more than $150 million.

Why is the funding announced at Walk Closing Ceremonies less than the total raised?

At the Closing Ceremony of each Avon Walk, the Avon Foundation announces financial gifts that have been reviewed and approved by the Avon Foundation Board in advance, before final fundraising is known. These initial gifts are awarded to organizations and institutions in the Avon Walk geographic area. Some may be new beneficiaries while others may be new gifts to organizations that have been previously awarded funding from the Avon Foundation. Any additional monies raised by each Walk, along with funds raised by other Avon Foundation activities, are combined and granted to breast cancer organizations throughout the country on an ongoing basis. For more information on the Avon Foundation’s granting process, please visit or for specific questions contact

My sincerest appreciation,


Images borrowed from the Avon Foundation Web site.


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