Prime Time Rewind Hits the Web


In my busy life as a full time student and working professional, appointment-driven media no longer fits into my schedule. It is quite a rare occasion when I actually have a chance to watch one of my favorite television shows when it airs during prime time on broadcast networks. Instead, I catch up on my favorite shows by viewing them online. Last week, Jeff Pulver gave me the heads up that he and Amit Shafrir recently launched a hub that centralizes online prime time TV viewing.


Prime Time Rewind, as Jeff describes “provides one click access for consumers to watch the latest episode of their favorite Prime Time TV Shows (assuming the underlying TV Network has made the show available for free online viewing.)” Jeff describes the impetus for its development saying,

The 2007/2008 television season is the first one in which each of the major US based TV and Cable networks embraced the Internet since the start of the TV season by offering complete episodes of most of their prime-time programs for free to people located in the USA. While this is an exciting development for USA based consumers (access to the online TV content is restricted by geography by each of the respective TV Networks), the discovery and viewing experience on each individual site continues to be rather challenging. Until today, there has not been any single platform available for watching all of the otherwise available Prime Time TV programs; each network requires visiting and hunting through a very different site and different user experience.

By provide one site the where people know they can go to and find any available prime time television show, PrimeTimeRewind.TV is removing the barriers and helping to improve the online TV viewing experience. Now, if you’ve missed the latest episode of your favorite prime time program, you can go to and quickly and easily watch it at your convenience.

The site’s interface is as cool as its aggregation of television programming. You can create a “cube” that gives you a 3D view of content available on the Web and new episodes of your favorite shows in particular. It is totally legal and drives users to networks’ sites instead of siphoning users away from them. The networks should be happy to have another channel driving users to its online content, right? Well, maybe not all of them. I would imagine that TiVo will feel the most pressure to compete with this new service. How will TiVo remain relevant and worth the price of its service as more of these free interactive services hit the Web?

Idea for Jeff and Amit’s consideration: It would be nice to see this service developed for broadcast print media. As more print media is shared online for free, I’d like to see it aggregated into a hub using an interface that’s a little more engaging than my standard RSS reader. Imagine a virtual newspaper with pages that flipped back and forth as I read through new stories from online versions of print publications I follow.


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