Digital Native from Vienna Reviews Pitchfork.TV


Our ASL team is inviting digital natives from around the world to contribute their thoughts, anecdotes and favorite sites on the Web. Here’s our first guest post from Lukas Zinnagl. Here’s a little about Lukas from the blogger himself: “I am currently enrolled at the Medical University of Vienna and about to finish. I work in various fields such as Web, Music, Film and (I wish I knew more about it) a little Finance (on my own). If you want to get some great fresh music or need an outrageously good DJ drop me a line.” You can check out his blog Zinnigalism here or find him on Twitter here. -Amanda

I came across Pitchfork Media a few years ago. It was a couple of months later, that I read an article with founder and editor-in-chief Ryan Schreiber in Wired, where he offered insight into Pitchfork’s upcoming plans. One of these plans went live on the Web a couple of days ago., the Web TV outlet of the indie music platform, is still in its early days of development, but you can get a pretty good sense of what the guys behind Pitchfork are planning to do with this new channel.

There are already a bunch of sites out there, which intend to cover the vivid music concert Industry and transport it into a Web interface. Take T-Mobile UK’s Transmission, where T-Mobile managed get a number of great artists to serve up their recorded gigs exclusively for T-Mobile to feature on its site. looks awesome though. It’s especially cool that you can page through the site while the video you’re watching keeps playing. The fact that Pitchfork obviously has good contacts in the music industry makes this site immediately valuable; I’m sure as more exclusive content is added, its following will grow quickly.

-Lukas Zinnagl, digital native from Vienna

Images from and T-Mobile Transmission


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