What are Digital Natives Willing to Pay For?
I want your perspective as digital natives. Most of us actually started high school in ’99 when Napster was formed. We suddenly had money in our pockets to burn as we were older, had more allowance or started our first real jobs. Yet, we were crazy excited about this notion that we’d never have to pay for music again. Of course most of us now still microspend on music in some form through iTunes’s .99 cent downloads (I’m completely addicted) or pay-what-you-wish models.
In any event, most of us grew up with the notion that the following should inherently be free: music, newspapers, movies, TV show downloads, magazines (if you can find a free table at your local bookstore to read them), social networking sites… If that means adding more ads to the content we crave, we generally accept that.
So, for our generation, what’s still worth paying for?? I want everyone from my generation to drop your thoughts here or on Max’s post.
My quick thoughts- I pay for music, newspapers on certain days of the week, a few magazines I find really valuable, movies (iTunes or Amazon rentals and in-thearter showings generally) and pay for a pro account on Flickr. I will probably never buy another CD in my life, but I’m totally willing to pay for a digital track I can move from my computer to my mobile devices and can be assured doesn’t have a virus attached; I don’t pay for anything that takes up a lot of physical space but I will always pay for something that saves space (like hosting tons of photos on Flickr rather than saving them on my computer or printing them out); I am totally willing to pay for a great experience (great movie I have to see in the theaters with friends, for example) and considering I’m about to graduate from an expensive four year school, I’m totally willing to pay for anything that really makes me smarter or better as a person/professional- although now I’m wondering if there’s an advertising-subsidized model for college tution… :)
Image from Wired.
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