Our Rant About Brands on Twitter


There has been a lot of buzz recently about the brands that are on Twitter. Today, BusinessWeek’s Heather Green ignited conversation about this topic on her and @SteveBaker’s Blogspotting blog. I thought it would be a good time to share video of a conversation the American Shelf Life crew had with Adrant‘s Steve Hall about this topic. We talk @noreservations (Will and Sarah’s favorite), @zappos and @hrblock specifically.

-Amanda Mooney


4 Responses to “Our Rant About Brands on Twitter”

  1. I guess it really depends on how the brand decides to use it. The Baskin Robins twitter account was great – I had a normal conversation and they weren’t being ridiculous pushing their product or anything but they did tweet their promotion for $.31 scoops.

    I found their interaction really positive and would love to see other companies incorporating that sort of consumer engagement in other industries and ways. Brands would do well to keep the tweets from being spam or solely for pushing products.

    James Connors

  2. 2 sarahhutton

    What a change a year has made!

  3. I know! I’m writing a post about that right now. So crazy how impressed we were by interaction from brands on Twitter. And now it’s so expected.

  1. 1 “Our Rant About Brands on Twitter “ - Shottie Work

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