ASL Class Project: Amy

17May08

As school comes to a close for our ASL crew, we thought you might be interested in seeing some of our class projects. Here is Amy’s capstone project she completed as a graduate student at Emerson.

Click here to see Amy’s project and see her description below:

New England HERC Integrated Marketing Communications Plan
April 29, 2008 for MH669 IMC Capstone Course

For the final project of my Masters program for Integrated Marketing Communications at Emerson College, our assignment was to develop a fully integrated marketing communications plan for the New England Higher Education Recruitment Consortium, or NE HERC (www.newenglandherc.org). NE HERC is an online job board for careers in higher education in the New England area. It offers jobs from 60 of the most prestigious institutions in the area, including Harvard, MIT, Brown & Emerson. Our “agency,” SaveFerris (after the movie, not the band), designed a plan that included print & online advertising, PR events and digital communications recommendations. In typical school project fashion, our budget with a non-profit client was just $40,000 for a year-long campaign.



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