Jeeze, figure out a better way
I met a blogger at an event recently who said a brand rep saw her blogging about the brand and made a point to say hello.
The blogger was really impressed…
Until the rep emailed her back and said, “Oh, and how many monthly readers do you have?”
To which she was too nice (but totally justified) to reply “F**ck off!”
Seriously, no one likes feeling like they’re part of a tally on your impressions report. It would be as insulting as if a classmate asked how popular you were before she decided to be nice to you and get to know you.
Find a better way to work out the ROI of the relationships you’re building. Or better yet, take the relationship you’re building with that blogger alone (aside from the potential readers you might hit), as value enough to continue the conversation.
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