It’s hard to hear what you’re saying because all of the digital kids are shouting
Did you know that Web users under the age of 22 (eeeeek I’m suddenly a few weeks out of that age bracket– but I’ll be a digital kid forever!!)…
create half of all of the content and conversation that’s on the Web?
Also good to know: The Web is the #2 resource for customer support resources, just behind user manuals but certainly ahead of calling a manufacturer. And considering how most of us never find manuals ultimately satisfying in our quest for answers, that means that most of your customers…
1. Are looking for answers on the Web (i.e. I’m asking @richardatdell or another resource online)
2. Are not calling your 1-800 number.
Wondering if creating solid CRM platforms on the Web (and think non-traditional because we don’t want to visit the FAQ section of your Web site either) is given as much time, attention, funding and manpower as you invest in your 1-800 system.
Image from here.
Filed under: Uncategorized | 3 Comments