We Try Harder
Just a reminder as we enter this new year:
The tagline and catchy campaign was the Madison Ave. equivalent of a pickup line. Both had the potential to immediately grab attention but were characteristic of flash and trash 30 second relationships.
In 2009, let’s spend less time and $ dreaming up taglines and catchy campaigns and more time genuinely getting to know one another. We spent a good part of 2008 promising to do so. But when you’re still spending millions on advertising and you have just one guy on Twitter listening and responding to our posts, it’s clear that we have a long way to go.
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