We Try Harder

02Jan09

Just a reminder as we enter this new year:

The tagline and catchy campaign was the Madison Ave. equivalent of a pickup line. Both had the potential to immediately grab attention but were characteristic of flash and trash 30 second relationships

In 2009, let’s spend less time and $ dreaming up taglines and catchy campaigns and more time genuinely getting to know one another. We spent a good part of 2008 promising to do so. But when you’re still spending millions on advertising and you have just one guy on Twitter listening and responding to our posts, it’s clear that we have a long way to go.

mad-men-silouhette1

-Amanda Mooney

Advertisements


One Response to “We Try Harder”

  1. With smaller advertising and marketing budgets, maybe some brands will give up the feel-me-good focus groups and surveys to explore ways to listen to what their customers want and need. The year is still new, so we can hope.



%d bloggers like this: