Quick Sound Bites From George Lois: On Creating the Big Idea

26Jan09

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I first studied George Lois in college. I always thought he was one of the most interesting figures on Madison Ave. My professor actually worked with him in New York and his stories only heightened my interest. Anyway, this weekend I started reading his new book George Lois: On Creating the Big Idea. Here are a few sound bites I captured. 

Background polaroid from here.

-Amanda Mooney

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