Going Digital Will Feel Like Puberty.
It’s going to happen so I thought you should be aware.
As a brand (or person), when you enter the digital space in the truest sense; when you’ve made a FULL commitment to shift gears and be a part of our world, you will have, without fail, feelings of…
1. Utter and total confusion (HOW did this happen? How did I get here and where AM I??)
2. Complete insecurity (Will people want to be my friend online? Will they even notice me? Will the cool kids think I’m lame or count me as one of their own???????)
People will talk about you behind your back
Some people may not get you- may completely misunderstand what you’re about
Buy them off (If you do [x] I’ll give you [x]!!)
Copy the cool kids (OMG I looooove [x] too and and we should tooooootally be BFForeveeeeeeeeer!)
You’ll mess up. you’ll experience things (great and scary) that you’ve never experienced before….
It is tough going digital and you’ll feel the growing pains but at the end of the day, you’ll come out knowing who you really are, what you really stand for, what you really care about, who your real friends are and you’ll be better for it. Trust me.
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